Barbie – 2023

“Barbie” is a 2023 live-action film directed by Greta Gerwig and written by Gerwig and Noah Baumbach. It is based on the Barbie fashion dolls by Mattel and stars Margot Robbie as Barbie and Ryan Gosling as Ken. The film follows Barbie and Ken as they are expelled from the utopian Barbie Land and embark on a journey of self-discovery in the real world. The supporting cast includes America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, and Will Ferrell.

The development of a live-action Barbie film started in 2009 with Universal Pictures, but Sony Pictures acquired the film rights in 2014. After several changes in writers and directors, Warner Bros. Pictures obtained the rights in 2018, with Margot Robbie cast as Barbie in 2019. Greta Gerwig was announced as the director and co-writer in 2021. Filming took place from March to July 2022 at Warner Bros. Studios, Leavesden in England.

“Barbie” premiered in Los Angeles on July 9, 2023, and is set to be released theatrically in the United States and the United Kingdom on July 21, 2023. The film has a runtime of 114 minutes and is distributed by Warner Bros. Pictures.

The premise of the film centers around Barbie and Ken’s journey of self-discovery after being expelled from Barbie Land for not being perfect dolls. The film explores themes of identity and the transition from a utopian world to the complexities of the real world.

The cast includes Margot Robbie as Barbie, Ryan Gosling as Ken, and America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, and Will Ferrell in supporting roles. Other cast members include Hari Nef, Alexandra Shipp, Emma Mackey, Dua Lipa, Nicola Coughlan, Ana Cruz Kayne, Ritu Arya, Kingsley Ben-Adir, Simu Liu, Scott Evans, Ncuti Gatwa, John Cena, Helen Mirren, Emerald Fennell, Michael Cera, Ariana Greenblatt, and Jamie Demetriou.

The film’s production involved extensive set design, costumes, and music. The set design drew inspiration from mid-century modernist architecture and the Barbie Dreamhouse aesthetic. The costumes were designed to reflect Barbie’s different roles and tasks, while drawing inspiration from various fashion archives, including Chanel. The film’s soundtrack, titled “Barbie: The Album,” features a curated collection of songs by various artists.

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“Barbie” has been promoted through an extensive marketing campaign, including collaborations with different brands and partnerships. The film’s release has generated attention and discussions, including a controversy regarding the alleged inclusion of the nine-dash line in the film’s trailer, leading to bans in Vietnam and discussions in the Philippines.

Overall, “Barbie” marks the first live-action adaptation of the iconic Barbie doll and explores themes of identity and self-discovery in a fantasy comedy setting.